Strategic clarity for
ambitious brands.
Brands today are…
Indistinct
Only 15% of brands are considered “truly distinct.”
— Ipsos/JKR, 2023
Misattributed
50% of brands today are mistaken for a competitor.
— LinkedIn, 2022
Misaligned
Fewer than one quarter (23%) of employees understand their company’s strategy.
— Harvard Business Review, 2023
We’re in a clarity crisis.
Fear not…
Unclouded is a brand consultancy helping clients get maximum strategic clarity in an increasingly complex world.
We do this by asking surprising questions, challenging conventions, and remaining allergic to jargon and needless complexity.
For over 15 years we’ve helped drive exceptional business results by fusing distinct strategies with award-winning creativity.
Areas of Practice
Brand Strategy
Finding and magnifying the magic of your brand. Your brand strategy is the strategic blueprint aligning purpose with perception.Strategic Narrative
Building a cohesive and differentiated story that helps codify the brand strategy in every feature and function of the organization.Creative Innovation
Bringing strategy to life through impactful and memorable creative ideas.“Nobody made a decision because of a number. They need a story.”
– Daniel Kahneman
Get in Touch
charlie.quirk@uncloudedstrategy.com